Understanding Zohran Mamdani's Style Statement: What His Suit Reveals Regarding Contemporary Masculinity and a Shifting Society.
Growing up in London during the 2000s, I was always surrounded by suits. You saw them on businessmen rushing through the Square Mile. They were worn by fathers in Hyde Park, playing with footballs in the golden light. At school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has served as a costume of gravitas, projecting power and professionalism—qualities I was expected to embrace to become a "adult". However, until recently, my generation appeared to wear them infrequently, and they had all but vanished from my consciousness.
Subsequently came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony wearing a subdued black overcoat, pristine white shirt, and a notable silk tie. Riding high by an ingenious campaign, he captured the public's imagination unlike any recent contender for city hall. Yet whether he was cheering in a hip-hop club or attending a film premiere, one thing remained largely constant: he was frequently in a suit. Relaxed in fit, modern with soft shoulders, yet conventional, his is a quintessentially middle-class millennial suit—well, as common as it can be for a cohort that rarely chooses to wear one.
"The suit is in this strange position," says style commentator Derek Guy. "It's been dying a slow death since the end of the Second World War," with the real dip coming in the 1990s alongside "the rise of business casual."
"It's basically only worn in the most formal locations: marriages, memorials, to some extent, legal proceedings," Guy states. "It is like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long ceded from daily life." Numerous politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should support me. I have legitimacy.'" Although the suit has traditionally conveyed this, today it performs authority in the attempt of gaining public trust. As Guy clarifies: "Because we are also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it enacts manliness, authority and even closeness to power.
This analysis stayed with me. On the rare occasions I need a suit—for a wedding or black-tie event—I retrieve the one I bought from a Tokyo retailer a few years ago. When I first selected it, it made me feel refined and high-end, but its tailored fit now feels passé. I imagine this feeling will be all too recognizable for numerous people in the global community whose families originate in somewhere else, especially developing countries.
It's no surprise, the working man's suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through trends; a particular cut can thus define an era—and feel rapidly outdated. Consider the present: more relaxed suits, echoing a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a significant investment for something likely to be out of fashion within a few seasons. But the attraction, at least in some quarters, persists: recently, department stores report tailoring sales increasing more than 20% as customers "shift from the suit being daily attire towards an desire to invest in something exceptional."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that sells in a mid-market price bracket. "Mamdani is very much a reflection of his background," says Guy. "In his thirties, he's neither poor nor extremely wealthy." To that end, his mid-level suit will appeal to the demographic most inclined to support him: people in their thirties and forties, college graduates earning middle-class incomes, often discontented by the cost of housing. It's exactly the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits arguably align with his stated policies—which include a capping rents, constructing affordable homes, and free public buses.
"You could never imagine a former president wearing Suitsupply; he's a luxury Italian suit person," says Guy. "He's extremely wealthy and grew up in that New York real-estate world. A power suit fits seamlessly with that elite, just as more accessible brands fit well with Mamdani's cohort."
The legacy of suits in politics is long and storied: from a former president's "controversial" beige attire to other national figures and their suspiciously impeccable, custom-fit appearance. As one UK leader discovered, the suit doesn't just dress the politician; it has the potential to characterize them.
The Act of Normality and A Shield
Perhaps the point is what one scholar calls the "enactment of banality", invoking the suit's historical role as a uniform of political power. Mamdani's particular choice taps into a deliberate modesty, not too casual nor too flashy—"conforming to norms" in an inconspicuous suit—to help him appeal to as many voters as possible. But, some think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't neutral; scholars have long pointed out that its contemporary origins lie in imperial administration." Some also view it as a form of protective armor: "I think if you're from a minority background, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, perhaps especially to those who might doubt it.
Such sartorial "code-switching" is hardly a new phenomenon. Even iconic figures previously wore formal Western attire during their early years. Currently, other world leaders have begun exchanging their usual military wear for a black suit, albeit one lacking the tie.
"Throughout the fabric of Mamdani's image, the tension between insider and outsider is apparent."
The suit Mamdani selects is deeply significant. "As a Muslim child of immigrants of Indian descent and a democratic socialist, he is under pressure to meet what many American voters look for as a sign of leadership," says one author, while at the same time needing to navigate carefully by "not looking like an elitist betraying his non-mainstream roots and values."
But there is an acute awareness of the different rules applied to who wears suits and what is interpreted from it. "This could stem in part from Mamdani being a millennial, skilled to adopt different personas to fit the situation, but it may also be part of his diverse background, where code-switching between languages, customs and clothing styles is common," commentators note. "White males can go unremarked," but when women and ethnic minorities "seek to gain the power that suits represent," they must carefully negotiate the expectations associated with them.
Throughout the presentation of Mamdani's public persona, the dynamic between somewhere and nowhere, inclusion and exclusion, is evident. I know well the discomfort of trying to fit into something not built for me, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, image is not neutral.